In conjunction with the first SFL owners weekend, the league announced an exciting partnership with Starting Lineup, the popular line of sports action figures produced for many years. The first line features Rex Burkhead of the Omaha Express, Jordan Howard of the Nashville Renegades, Jay Ajayi of the Philadelphia Bulldogs, Mark Andrews of the Oklahoma Roughnecks, Isaiah Crowell of the Seattle Orcas, and Eric Rogers of the Orlando Rockets.